Responsibilities

• Growth & partnerships strategy and analytics for affiliate and influencer marketing.
• Forecast website traffic, sales results, creator performance, engagement, reach, content output, and affiliate revenue against campaign strategy, creator/publisher mix, and budgets.
• Nurture vital agency, affiliate partner, publisher, creator, and influencer relationships while interpreting performance data.
• Grow the network of affiliates, publishers, creators, and influencer partners across the division.
• Utilize and analyze technical data across third-party affiliate platforms, influencer platforms, commerce reporting, and campaign performance dashboards.
• Oversee a divisional roster and drive client retention for approximately 15 clients.
• Drive organic growth, maintaining a healthy and balanced portfolio.
• Identify and evaluate KPIs to provide concrete recommendations to clients across investment, partner mix, publisher opportunities, creator strategy, content performance, paid amplification, and creative opportunities.
• Validate that affiliate and influencer efforts are achieving the necessary ROI and satisfying client objectives.
• Monitor sales and engagement from affiliate and influencer-driven channels to resolve campaign-related questions or concerns.
• Lead a cross-functional team across PR, digital, social, paid media, creative, and client services to build integrated programs that connect awareness, consideration, and measurable commerce impact.
• Mentor and empower internal team members, utilizing strong communication and negotiation skills to help them execute their best work.
• Champion AI-driven efficiencies across your division, identifying opportunities to use approved AI tools while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking.
• Participate in agency new business efforts and support the drafting of strategic proposals.
• Identify expansion opportunities within existing accounts.