PR & Media Visibility Strategist

USA (Remote)

$85K/yr – $105K/yrMid Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own LawPLA’s visibility engine by turning executive voice and legal insight into platform-ready pitches across media, speaking, and industry forums.

  • Own the founder and firm positioning in media, podcasts, and awards to build credibility.
  • Translate legal and market insight into clear pitch angles, talking points, and promotional themes.
  • Execute a practical visibility pipeline that tracks opportunities, contacts, deadlines, and next steps.

Job Description

Responsibilities
  • Serve as LawPLA’s internal PR and media visibility strategist, helping the Firm and its Founder become more recognizable, credible, differentiated, and visible in the market.
  • Identify media, PR, podcast, speaking, thought-leadership, professional association, award, ranking, referral-network, and other visibility opportunities that can elevate both the LawPLA brand and Parag’s platform.
  • Develop and maintain a practical visibility pipeline that tracks target opportunities, pitch angles, media contacts, platform opportunities, outreach status, deadlines, follow-up, and next steps.
  • Translate Parag’s voice, legal insight, business litigation perspective, market commentary, and existing media/content into clear pitch angles, talking points, promotional themes, and external-facing opportunities.
  • Operate as a thoughtful internal publicist by identifying what is worth amplifying and helping place the Firm and its Founder where visibility will support reputation, credibility, and business-development goals.
  • Build and maintain relationships with media contacts, podcast hosts, platform owners, professional associations, referral partners, industry groups, event organizers, and other visibility channels.
  • Identify opportunities in new media and nontraditional visibility channels where LawPLA can appear before competitors saturate the space.
  • Repurpose existing firm content, video, interviews, articles, commentary, case themes, and attorney insight into pitch-ready, platform-ready, and promotion-ready assets.
  • Help shape and preserve a consistent LawPLA voice across public-facing materials, including media pitches, social posts, website content, thought-leadership pieces, email content, short-form video concepts, and promotional copy.
  • Roll up your sleeves and execute, not merely recommend, delegate, or manage from a distance.

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