Responsibilities

• Build and manage relationships with journalists, editors, and media contacts across lifestyle, travel, and culture
• Proactively pitch stories and secure media coverage for WeRoad in the U.S.
• Shape media angles and adapt messaging to fit different outlets and audiences
• Identify timely opportunities (trends, cultural moments, news hooks) where WeRoad can be relevant
• Create opportunities for engagement with journalists and key stakeholders (from informal touchpoints to more structured moments)
• Think beyond traditional PR approaches — bringing fresh, out-of-the-box ideas on how to make WeRoad stand out
• Support the execution of PR activities: outreach, follow-ups, press coordination, and day-to-day media management
• Contribute to PR reporting by tracking coverage and gathering insights on performance

Requirements

• You have experience in leading PR activities and building strategies
• You can show us some case studies, project and wins (especially the more unconventional one)
• English is your mother tongue. You think in it, you meme in it, you create in it.
• You’re comfortable working across time zones, with regular overlap with CET hours.
• You're comfortable being autonomous. You don’t wait for direction — you bring ideas, perspective, and initiative.
• You're hungry to prove yourself in a real company environment, and you see this as a chance to make an impact without gatekeeping.
• You are based in Austin, or in other cities of Texas (but we will eventually consider also applicants in the East Coast)
• You are allowed to work in the U.S.
• PR-specific: You have a solid understanding of the U.S. media landscape and how it operates
• You already have (or can quickly build) a relevant network of media contacts in lifestyle, travel, or culture