PR & Marketing Manager

Santa Ana, CA (Hybrid)

$80K/yr – $120K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive game marketing and PR campaigns across digital, social, and media channels with independent campaign management and strong media relationships.

  • Own planning and execution of marketing campaigns across channels.
  • Must-have: 5+ years in PR/marketing in gaming or entertainment.
  • Standout: Established gaming media contacts and creator collaboration.

Job Description

Responsibilities

  • Marketing Strategy & Campaign Execution: Develop and execute marketing campaigns across digital, social, and media channels for upcoming game releases. Define campaign goals, KPIs, and reporting metrics.
  • Media Relations: Build and maintain relationships with gaming media and content creators. Pitch stories, coordinate interviews, and secure media coverage. Manage press lists and media databases.
  • Collaboration & Coordination: Work closely with developers, platform partners, and the Community Manager to ensure cohesive campaign messaging and timely execution of marketing initiatives.
  • Oversee creation and distribution of marketing assets (trailers, screenshots, press kits).
  • Track campaign performance, analyze results, and optimize strategies.
  • Support gaming events, conventions, or digital showcases as needed.
  • Assist with announcements or media activities for product launches.

Requirements

  • 5+ years of experience in PR, marketing, or communications in gaming or entertainment.
  • Proven ability to independently manage marketing campaigns.
  • Experience working with gaming media and content creators.
  • Strong understanding of video game marketing and gaming communities.
  • Excellent communication and presentation skills.
  • Experience with marketing analytics and campaign reporting.
  • Supervisory Responsibilities: Yes

Preferred

  • Experience marketing JRPGs or Japanese games.
  • Established gaming media contacts.
  • Familiarity with console platforms (Sony, Nintendo, Steam)

Benefits

  • Benefits: Health, Dental & Vision coverage, 401k plan
  • Health care: effective first of the month following 30 days waiting period.
  • 401K: Require 3 months of service to be eligible.
  • Paid holidays; 88 hours of vacation first year; 56 hours sick leave per year
  • Discretionally Year-end bonus (TBD) may be available
NIS America, Inc. logo

NIS America, Inc.

2.9 Glassdoor

NIS America, Inc. is a subsidiary of Nippon Ichi Software, Inc. of Japan, which established its North American operations on December 24, 2003. Based in Santa Ana, California, NIS America, Inc. handles operations including localization, marketing, and publishing of Nippon Ichi titles as well as titles from a variety of other game and anime developers.

Founded in 2003
Santa Ana, California, USA
67 employees (18 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
123.9K
Traffic Source Mix
Search
45.4%
Direct
41.1%
Referral
8.1%
Social
4.6%
Paid
0.7%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
12 (18% of company)
Marketing Roles Posted (Last 30 Days)
1

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