Responsibilities

• PR Strategy and Execution: Building a strong understanding of the client’s industry, business and audiences, with a focus on creating and executing a strong PR strategy to tell their story in a compelling way, especially through media relations. Demonstrate tactical proficiency in media relations, including creating and driving traditional, emerging and social media outreach plans and owning media monitoring needs to identify and draft insights on relevant news. Work alongside the Client Services team to ensure the program is meeting client business goals and that the strategy aligns to client needs.
• PR Results and Measurement: Proactively focus on generating results that meet clients’ PR goals and a sophisticated understanding of various metrics that clearly demonstrate the impact of the PR program. This includes discussions with clients to manage PR expectations, and measuring and reporting results.
• Curiosity and Understanding of Evolving Media Landscape: Advance Walker Sands’ innovative approach to PR and communications by keeping a pulse on the evolving media landscape and embracing technology like AI to bolster creativity.
• Team Management: Coaching a team of PR professionals. Attention to individual growth, development, and training. Fostering a culture of collaboration, expertise, and growth. Building the next generation of great PR professionals.
• Processes and Best Practices: Keeping a pulse on the changing media landscape with an eye toward keeping Walker Sands ahead of the curve. Championing new tools, systems, and processes where appropriate.
• Client Relationships and Cross-Functional Collaboration: Nurture client relationships, forge influential media relationships, and work with our agency’s digital and content teams to deliver a unified program strategy.

Requirements

• 3+ years of agency PR experience, preferably in the fields of technology and/or B2B
• Experience working with members of the media and ability to craft compelling narratives and strong pitch ideas
• Strong writing and editing skills with a keen attention to detail
• Client relations and people management experience
• Ability to think strategically and understand clients' business goals

Benefits

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!