Responsibilities

• Public Relations & Brand Communications
• Develop and execute annual PR strategies and communications plans to increase brand awareness, visibility, market share, and earned media.
• Manage the external PR agency, ensuring initiatives align with local and global objectives and evaluating performance against established KPIs, media coverage, and awareness goals.
• Partner with the Sr. Marketing Manager and global communications team to align PR with overall brand and marketing strategy.
• Develop and execute PR strategies for product launches, collections, partnerships, sponsorships, and other brand initiatives.
• Identify new opportunities to increase media engagement, brand relevance, and earned visibility.
• Develop press releases, media kits, presentations, executive talking points, and other communications materials.
• Lead PR initiatives from concept through execution.
• Build and maintain relationships with editors, journalists, stylists, influencers, media, and industry partners.
• Manage U.S. media relations for RADO, including proactive outreach, media requests, product loans, photo shoots, placements, interviews, and editorial opportunities.

Requirements

• Must have 5+ years of progressive public relations and brand communications experience.
• Must have in-house PR experience working directly for a luxury, premium, fashion, lifestyle, jewelry, watches, or consumer brand.
• Experience leading PR efforts from the brand/client side is required.
• Demonstrated experience managing external PR agencies and holding agency partners accountable for results.
• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, Business, or related field.
• Strong understanding of earned media, influencer relations, executive communications, and integrated PR strategies.
• Proven track record of driving brand awareness, media visibility, and high-quality earned media coverage.
• Experience planning and managing brand events, product launches, media events, and VIP activations.
• Strong media contacts and a demonstrated record of securing national and top-tier media placements.
• Ability to build and maintain relationships with media, influencers, and industry partners.

Benefits

• The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
• Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 days of PTO per year, 1 Month PTO after 5 years
• Special bucket of sick time per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance
• Employee product discount
• For more information please see https://transparency-in-coverage.uhc.com/