Own and drive PR across brand strategy, media relations, events, and influencer collaborations to elevate brand reputation and support product news with HQ alignment and budget oversight.

• MAIN OBJECTIVE OF THIS POSITION - To drive brand awareness, manage brand image and enhance reputation through public relation methods
• To support brand campaign launch and amplify product new news by leveraging media/influencer/mua/celebrity contact through PR approaches to fulfill marketing communication goals.
• Lead creative and efficient PR events to drive brand excitment and awarenss
• Contact window to HQ communicaiton teams, for them to better understand the needs and performance of China PR strategy
• Brand annual PR strategy set up & execution, include KOL & media network establishment and maintenance
• PR event organize
• Celebrity Management – contract negotiation, regular communication, shooting/posts/event coordination
• Celebrity content creation co work with PM team and HQ image team
• EC related PR projects support
• PR crisis monitor & management

• Requirements: At least above 5 years related experience on marketing; at least 3 years Brand Management experience;
• Excellent in English (Oral and Writing)
• Strong communication in Mandarin and English

• Preferred: Creativity
• Preferred: Strategic agility
• Preferred: Business acumen
• Preferred: Innovation management
• Preferred: Integrity and trust
• Preferred: Drive for results
• Preferred: Learning on the fly
• Preferred: Priority setting
• Preferred: Sensitivity
• Preferred: Analytical thinking skill