PR Manager, Fashion & Lifestyle

New York, USA (Hybrid)

$61K/yr - $118K/yr (Est.)Senior LevelFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Serve as primary contact for assigned fashion accounts
  • Develop and execute quarterly and annual PR strategies
  • Lead client meetings and manage expectations with confidence
  • Ensure timely and structured reporting across all accounts
  • Build and maintain strong relationships with fashion editors, stylists, and platforms
  • Secure high-impact placements across print, digital, and broadcast
  • Oversee product placement and gifting strategy
  • Develop fashion week positioning strategies

Requirements

  • 5–10 years of fashion or lifestyle PR experience, ideally within an agency or luxury brand environment
  • Experience managing multiple luxury or lifestyle brand accounts simultaneously
  • Strong editor and stylist network across African and international markets
  • International exposure is a plus
  • Strategic thinker with commercial awareness
  • Highly organised and deadline-driven
  • Confident in high-level client environments

Benefits

  • Performance-based incentives and growth pathways are built into the role for candidates seeking long-term leadership opportunities.
FOLA PR logo

FOLA PR

FOLA is a strategic communications consultancy established to amplify authentic African narratives on the global stage. Operating between Lagos, London, and New York, we craft bespoke communications strategies that bridge cultural narratives and create meaningful impact across markets.We believe in the power of meaningful storytelling to bridge worlds and shift perspectives. Working closely with visionaries in luxury, lifestyle, and entertainment, we help shape narratives that resonate beyond borders while staying true to their cultural essence.Through our interconnected presence across three global cities, we're positioned to help African voices reach new heights while maintaining their authenticity and impact. We're more than just a PR agency - we're cultural translators, storytellers, and passionate advocates for Africa's creative future.

13 employees (11 in marketing)

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
10 (77% of company)