Responsibilities

• PR Strategy & Execution
• - Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
• - Translate brand narratives into clear, relevant, and culturally engaging media angles
• - Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility
• Media Relations & Coverage
• - Build and maintain relationships with fashion, lifestyle, and culture media
• - Secure consistent, high-quality coverage aligned with brand priorities
• - Manage media outreach, follow-ups, and day-to-day press communication
• - Prepare interview briefs, messaging, and written responses as needed
• Culture, Talent & Storytelling

Requirements

• 5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
• Strong relationships with fashion, lifestyle, and culture media
• Solid understanding of digital PR, SEO, GEO, and backlink strategy
• Experience managing PR agencies and external partners
• Proven experience working in a fast-paced, high-growth environment
• Strong commercial awareness and ability to connect PR efforts to business impact
• Highly organized, detail-oriented, and able to manage multiple workstreams
• Strong communication, writing, and presentation skills
• Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
• Strong interest in fashion, culture, and talent/influencer landscape

Preferred

• DTC experience is a plus

Benefits

• Health insurance including dental, vision and life
• 401k with 3% match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave
• Hybrid work schedule, Tuesday, Wednesday and Thursday onsite