PR & Content Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Build and own the brand narrative across owned and earned channels, with a tight loop of content, PR, and inbound collateral focused on high-value tech buyers.

  • Narrative Ownership: Shape the brand story and content strategy across digital channels to drive awareness and credibility.
  • Asset & Outreach Control: Own client-facing collateral, media pitching, and award submissions to maximize reach and win rates.
  • Measurement Loop: Track open rates, CTRs, and conversions to continuously optimize outreach and ROI.

Job Description

Responsibilities

  • Shape the Narrative: Co-author and execute our overarching brand and content strategy across all major digital channels.
  • Drive Inbound Growth: Craft high-impact, client-facing collateral—including proposals, brochures, and targeted campaigns—designed to capture and convert high-value leads.
  • Media Relations & Pitching: Secure high-tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
  • Thought Leadership: Author deep-dive white papers, sharp op-eds, and narrative-driven infographics on cutting-edge technology trends.
  • Social & Virality: Develop punchy, high-engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
  • SEO Optimization: Apply robust on-page optimization best practices to ensure our content ranks high and cuts through the digital noise.
  • Award Recognition: Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
  • Data-Driven Iteration: Track and analyze key performance metrics (open rates, CTRs, conversions) to relentlessly optimize outreach and ROI.

Requirements

  • 5+ years of dedicated experience in PR, content marketing, or journalism
  • Deep experience in B22B tech marketing is a massive plus.

Preferred

  • Deep experience in B2B tech marketing is a massive plus.

Benefits

  • generous vacation schedule
  • brand new laptop
  • other goodies
Plan A Technologies logo

Plan A Technologies

4.6 Glassdoor

Plan A Technologies is an award-winning software engineering company. Both startups and Fortune 500 organizations ask us to build or enhance hundreds of different types of software products -- financial platforms, games, real estate tech, healthcare apps, marketing software, and much more. Our founders are software entrepreneurs who built and sold several multimillion-dollar tech companies prior to starting Plan A. They were repeatedly disappointed when they hired other development shops in the past, so they decided to create the development company that they had always been wishing for...but could never find.Here are five things that make us unique:1) Our people genuinely know what they’re doing. We are far more selective than our competitors (we hire only a fraction of a percent of our applicants), so we get the work done correctly the first time. We also deeply understand the industries where we work. Our team helps with both the tech challenges and the business challenges you need to overcome.2) We're available 24/7/365, across every time zone.3) We actually care. Our back-end and front-end software engineers, technology researchers, UI/UX experts, business analysts, DevOps engineers, QA engineers, software architects, former CIOs and CTOs, and PMs are selected for their kindness, drive and desire to do the right thing as much as their technical skill. 4) We're flexible. We can do project-based work, retainer work, hourly rate work, staff augmentation, or tech consulting. We can give you a one-person team, or a 100-person team.5) Our track record. We prioritize the health and success of our long-term relationships above all else with our clients. This idea of fostering long-term relationships means we do everything possible to make it easy to work with us. We treat you the way we would want to be treated if our roles were reversed. Please reach out if you'd like to join our team, or if you'd like us to give you a free estimate!

Las Vegas, Nevada, USA
373 employees (28 in marketing)
97% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
6.5K
Traffic Source Mix
Search
35.7%
Direct
54.6%
Referral
4.2%
Social
4.7%
Paid
0.8%

Headcount Trend

Current headcount: ~373