Responsibilities

• Work cross-functionally to bring company initiatives to life by drafting, editing and pitching press material, including press releases, interview backgrounders, fact sheets, bios, and more
• Identify and action on emerging PR opportunities, including areas such as executive thought leadership, product placement, and influencers, to generate positive coverage of the Casper brand, products, and team
• Collaborate with CX, social, and retail teams to craft customer communications; handle community management and engage with customers across social media channels such as Reddit, Instagram, Facebook, TikTok, and others
• Fully manage speaking engagements for executives, from securing talks to handling media training
• Oversee continued development of a comprehensive PR library and database of resources (press page, fact sheets, etc.)
• Manage day-to-day press inquiries and product requests; oversee product orders and manage PR budget on behalf of the team
• Manage all company, executive, and product award applications
• Manage crisis communications if/and when necessary
• Measure the impact of press and customer engagements and communicate effectively with the broader team and management

Requirements

• 5+ years of relevant PR/Communications experience, mix of agency and in-house experience preferred (experience managing agencies a plus)
• Excellent writing skills, ability to write and edit communications materials for a wide range of audiences
• Experience using Meltwater AI and Project Management Systems (Asana preferred)
• Proactive approach to work, you like to solve problems and don’t wait for someone to give you the answer
• Extremely organized and detail-oriented! Can manage multiple things at once and are structured about your work
• Excellent communication and interpersonal skills
• Public company experience preferred
• Experience in a “build”, high growth/great change environment; fast-paced; shifting priorities; hands-on keyboard
• Customer-focused and customer service mindset
• Experience managing CSR programs and business press

Preferred

• mix of agency and in-house experience preferred
• experience managing agencies a plus
• Public company experience preferred

Benefits

• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
• … and more!