Responsibilities

• Secure and coordinate public relations and earned media relationships/opportunities.
• Post SFC news updates to SFC website and share with the rest of the communications team for utilization on other SFC channels in correlation with distribution.
• Lead and grow SFC’s influencer relationships in collaboration with the rest of the communications team.
• Develop and execute paid advertising campaigns, with market research and A/B testing.
• Media buying and placement in compliance with grant budgets and requirements.
• Monitor campaign performance and report on placement progress, KPIs, conversions and ROI.

Requirements

• Bachelor’s degree in marketing, public relations, communications, journalism, or a related field (or equivalent professional experience).
• Minimum of 2–3 years of experience in public relations and/or advertising.

Preferred

• Existing Texas earned media relationships.
• Ability to provide examples of earned media coverage secured independently.
• Experience being on-camera interviewed.
• Proficiency in paid ad platforms (Meta Ads Manager, Google Ads).
• Experience working with sales representatives for outdoor and broadcast ad spends.
• Experience using design tools such as Canva.
• Comfortability with taking photos/video and doing minor photo/video editing.
• Knowledgeable in AP Style for newswriting.
• Bilingual in English/Spanish is a plus, but not required.