Responsibilities

• PR (securing and coordinating public relations and earned media relationships/opportunities)
• • Create media contact lists and build relationships in multiple Texas media markets.
• • Regular press release writing and story pitching, working with various internal teams to collaborate on content.
• • Post SFC news updates to SFC website and share with the rest of the communications team for utilization on other SFC channels in correlation with distribution.
• • Lead and grow SFC’s influencer relationships in collaboration with the rest of the communications team.
• • Coordinate and grow SFC PR community partnerships in collaboration with the community engagement team.
• Advertising (developing and executing paid advertising campaigns)
• • Ads content creation in collaboration with communications team and contractors.
• • Conduct audience and market research to inform targeting and creative.
• • Conduct A/B testing of ad copy, creative, and calls-to-action to optimize campaign performance.
• • Media buying and placement in compliance with grant budgets and requirements.
• • Monitor campaign performance and report on placement progress, KPIs, conversions and ROI.
• • Present data and learnings to internal stakeholders.

Requirements

• Minimum of 2–3 years of experience in public relations and/or advertising.
• Strong writing, editing and verbal communication skills for diverse audiences, including racially, ethnically and socioeconomically diverse communities.
• Strong attention to detail and commitment to accuracy.
• Excellent organizational and time-management skills.
• Ability to manage multiple priorities and meet deadlines.
• Collaborative mindset and strong interpersonal communication skills.
• Commitment to integrity, accountability, and stewardship of mission-based resources.

Preferred

• Existing Texas earned media relationships.
• Ability to provide examples of earned media coverage secured independently.
• Experience being on-camera interviewed.
• Proficiency in paid ad platforms (Meta Ads Manager, Google Ads).
• Experience working with sales representatives for outdoor and broadcast ad spends.
• Experience using design tools such as Canva.
• Comfortability with taking photos/video and doing minor photo/video editing.
• Knowledgeable in AP Style for newswriting.
• Bilingual in English/Spanish is a plus, but not required.