PR Account Manager

Carbondale, CO (Hybrid)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 21 hrs ago

Job Summary

You will own end-to-end PR programs for outdoor and lifestyle brands, leading strategy, media relations, reporting, and cross-functional collaboration.

Lead PR strategy, client relationships, and program development
Drive media outreach, events, and cross-team collaboration
Ensure measurable results through reporting and optimization

Job Description

Responsibilities

Serve as a primary point of contact for clients, building strong, trusted relationships
Lead development and execution of strategic PR plans aligned with client business goals
Translate brand positioning into compelling, culturally relevant story angles
Maintain consistent client reporting (weekly updates, monthly recaps, quarterly reviews)
Proactively identify new opportunities for visibility, partnerships, and thought leadership
Develop and maintain strong relationships with key national, regional, trade media and influencers
Regularly pitch proactive stories and respond to inbound media opportunities
Draft compelling press materials including press releases, media alerts, pitches and executive thought leadership
Build and refine targeted media lists across relevant verticals, including emerging media platforms and online communities
Monitor coverage and identify momentum-building opportunities

Requirements

Bachelor’s degree in Communications, Public Relations, Marketing, or related field
3–5 years of public relations experience (agency experience strongly preferred)
Proven experience managing client relationships and leading PR strategy
Strong writing skills with a portfolio of press materials and pitching experience
Established relationships within outdoor, active lifestyle or CPG preferred - mainstream media relationships are expected
Deep understanding of earned media and integrated communications
Exceptional organization and project management skills
Strategic thinker with a proactive, solutions-oriented mindset
Ability to manage multiple priorities in a fast-paced environment
A collaborative spirit and team-first attitude

Preferred

Knowledge and basic understanding of rygr’s services and offerings, including Paid Media, SEO/AEO, Affiliate, Influencer and Organic Social
Experience or ability to use a suite of tools and platforms to manage client relationships, campaigns, and workflows
Demonstrated Go-to-Market experience and/or work on integrated marketing campaigns
A sense of humor and love of the outdoors

Benefits

Medical coverage (including Employer 100% paid option)
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Hybrid workplace

Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent.Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups.Check out our website to learn more about us and what we do.

Founded in 1997

Carbondale, Colorado, USA

109 employees (73 in marketing)

www.backbone.media