PPC/LSA Specialist at | Ramsey, MN

PPC/LSA Specialist

Ramsey, MN (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid search and social advertising across three brands to generate leads while managing budgets and optimization.

Must-have: Google Ads certification and 2–4 years of Google Ads management experience
Standout: Budget ownership across $10k+/month accounts with cross-brand optimization

Build, manage, and optimize Google Ads campaigns across all three brands including Search, Display, and Performance Max
Manage and optimize Local Services Ads (LSA) accounts maintain Google Guaranteed status, monitor lead quality, and dispute invalid leads
Monitor daily ad spend, pacing, and performance across all accounts to ensure budgets are used efficiently
Conduct ongoing keyword research, add new opportunities and consistently expand and refine negative keyword lists
Write, test, and optimize ad copy including responsive search ads, headlines, and ad extensions
Monitor and improve Quality Scores, click-through rates, and conversion rates across all campaigns
Set up, verify, and troubleshoot conversion tracking (phone calls, form submissions) using Google Tag Manager and Google Ads
Manage paid social campaigns on Facebook and Instagram targeting, creative direction, bidding, and optimization
Analyze campaign data and provide regular performance reports to the Marketing Manager, including cost per lead, ROAS, and budget utilization
Stay current on Google Ads updates, algorithm changes, LSA policy changes, and paid media best practices

Bachelor's degree in Marketing, Advertising, Business, or a related field or equivalent hands-on experience
Minimum 2-4 years of experience managing Google Ads campaigns, including Search and Local Services Ads
Google Ads certification (required)
Performance Max and Measurement certifications are a plus
Demonstrated experience managing budgets of $10,000+/month across multiple accounts
Deep knowledge of Google Ads interface, bidding strategies, audience targeting, and ad extensions
Experience with Local Services Ads (LSA), including lead management, dispute process, and Google Guaranteed compliance
Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup
Experience with Facebook/Instagram paid advertising. Campaign creation, audience targeting, and optimization
Familiarity with Monday.com or similar project management tools preferred