Responsibilities

• regularly monitor and manage all ad campaigns and adjusting as necessary, include daily monitoring/pacing budgets
• Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy
• Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals
• Use advanced call tracking methods to qualify conversions
• Stay on top of industry trends and changes and share with internal team
• Manage the development and implementation of Paid Search best practices
• Exhibit professional and authoritative communications, whether client-facing or internal meetings
• Monitor campaign performance using analytics programs
• Pull, analyze, and report on Paid Search strategies to internal team members and clients, tying to client’s expectations and goals
• Communicate with internal team members and clients to understand client goals and business

Requirements

• Will­ingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
• Prior experience within the digital marketing space (preferably 3-5 years)
• Deep understanding of Google Ads and Bing Ads platforms
• Passion to win and create competitive campaigns, where the focus is on business results
• Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed
• CRO experience through the validation of landing page A/B and multivariate testing
• Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences
• Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market
• Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform
• The chops to make it in a fast-paced, strategy-driven work environment
• An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc
• Confident and effective communication skills as you will be sharing ideas and results both internally and externally
• Exemplify our Core Values: Caring, Curious, and Competitive
• Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy
• Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals
• Use advanced call tracking methods to qualify conversions
• Stay on top of industry trends and changes and share with internal team

Benefits

• Highly competitive pay (with tremendous ability to grow further)
• Employee health insurance provided at no cost to you
• Employee supplemental insurance for your dental and vision benefits, also at no cost to you
• A robust digital package of streaming services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
• Generous PTO offerings (that grows over time)
• Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us
• All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time
• Culture to be who you are. We work with employees on a personal development process to promote their individual ‘Super Power Zone’. We help identify your zone and help you spend time in that zone!
• An annual reimbursement for industry related and approved courses and/or seminars
• Consistent feedback on a monthly, quarterly, and annual basis
• Freedom to work remote, and the trust to juggle life and work as needed
• No cubicles, lots of space and natural light
• Limitless supplies of snacks and a company credit card for you to order team lunch at your remote workspace
• A unique campus-like (if you call three buildings next door to each other a campus) work environment