Responsibilities

• Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising (Bing), Meta, and other relevant platforms.
• Support keyword research, audience research, and competitive analysis to improve campaign performance.
• Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS, and other core performance indicators.
• Prepare performance reports and summarize findings, insights, and optimization recommendations for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, bid strategies, and audience targeting.
• Collaborate with Creative, Content, Analytics, Product, and Compliance teams to support effective campaign execution.
• Help ensure campaigns follow applicable advertising standards, brand guidelines, Responsible Gaming requirements, and regulatory expectations.
• Assist with budget pacing, spend tracking, campaign maintenance, and quality assurance across platforms.
• Stay informed on platform updates, paid-media best practices, and competitive activity within the regulated iGaming space.

Requirements

• 4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• Familiarity with Google Ads and core paid-search and performance-marketing concepts.
• Strong attention to detail and confidence working with campaign data, spreadsheets, reporting tools, and performance metrics.
• Understanding of key acquisition metrics, including CPA, CTR, CVR, ROAS, and budget pacing.
• Strong communication skills and a collaborative approach to working with cross-functional teams.
• Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
• Eagerness to learn, test, and develop expertise in performance marketing.
• Experience in iGaming, online gaming, sports betting, or another regulated industry is a plus.

Preferred

• Foundational understanding of Paid Social and Display platforms.
• Experience with Apple Search Ads, Microsoft Advertising, Meta Ads Manager, or comparable media-buying platforms.
• Familiarity with A/B testing, landing-page optimization, and conversion tracking.
• Exposure to responsible advertising standards in regulated markets.

Benefits

• Bonuses : Discretionary, performance-based
• Benefits : Comprehensive medical, dental, and vision coverage, plus 401(k)
• Time Off : Generous PTO policy
• Perks : Partially subsidized in-office breakfasts and lunches
• Culture : A collaborative, international team that celebrates milestones and wins together
• Growth : Strong opportunities for professional development and ownership within a scaling organization