Responsibilities

• Plan, launch, and manage PPC campaigns across Bing / Ads and Google Ads focused on lead generation.
• Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
• Write, test, and refine ad copy to maximize CTR and conversion rates.
• Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
• Set up and manage conversion tracking, UTMs, and analytics integrations.
• Perform A/B testing on ad creatives, bidding strategies, and landing pages.
• Monitor campaign performance and provide weekly and monthly performance reports.
• Identify trends, insights, and areas for improvement to scale performance effectively.
• Collaborate with the management and operations teams to align lead flow with service capacity.
• Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.

Requirements

• Minimum 2+ years of hands-on PPC experience (Google / Meta and Bing Ads required).
• Proven success in lead generation campaigns (preferably in service-based industries).
• Strong proficiency in Google Ads, Microsoft Advertising, Google Analytics, and Tag Manager.
• Deep understanding of bidding strategies, keyword optimization, and conversion tracking.
• Experience with landing page optimization and data analysis.
• Excellent English communication skills, both written and verbal.
• Strong analytical, problem-solving, and time management skills.
• Must be able to work during PST business hours.