Responsibilities

• Conduct keyword, audience and competitor research to develop PPC plans.
• Create campaigns, ad sets, and ads across the full funnel on various networks, platforms and objectives.
• Develop original, relevant, high-quality advertising copy and related creative assets.
• Manage all aspects of daily optimization for all active campaigns (budgets, bid strategies, targeting, structure, creatives, etc.).
• Utilize software and tools to improve ad ops, including Ads Editor, Sheets, scripts, and more.
• Maintain logs of key decisions, changes made and their outcomes.
• Propose and implement tests of settings, features, campaign types, structures, formats, audiences, bidding to drive improved outcomes.
• Use performance, platform, market research and user journey insights to drive recommendations and novel concepts for testing.
• Consistently and independently dedicate effort to learning, growth & credentials to improve capabilities and effectiveness.
• Monitor campaigns daily, utilizing platform dashboards, Sheets & GA4 to track budget pacing, spot anomalies and errors, and ensure foundational tracking elements are functioning properly.

Requirements

• 1-3+ years of hands-on PPC experience with self-serve Google Ads and Microsoft Ads campaigns, preferably in an agency setting (managing multiple client accounts)
• Passion for PPC with a desire to work in accounts day-to-day
• Experience managing significant (5-figure+) monthly budgets across platforms with successful business outcomes
• Experience with advertising lead generation & eCommerce brands
• Experience across campaign types, especially Performance Max, AI Max, Demand Gen, Search, Shopping, Display, YouTube
• Experience in data analysis and reporting with Google Analytics 4, Looker Studio, Google Sheets, and other reporting/visualization tools
• Strategic, systems & principles-based thinker with the ability to develop and execute innovative PPC strategies
• Excellent oral and written communication skills
• College education in a relevant field or equivalent experience

Benefits

• Target Compensation: $60,000 - $72,000 annually including competitive base and profit sharing, dependent on experience
• Competitive paid time off & holiday benefits
• 401k with 5% safe harbor company match
• Professional development resources (courses, conferences, coaching, training, education)