PPC and Lead Generation Specialist at Industrial Distribution Corporation | Addison, TX

PPC and Lead Generation Specialist

Addison, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid demand generation by managing multi-channel PPC campaigns and HubSpot lead funnels.

Own multi-channel PPC campaigns and HubSpot workflows from setup to optimization.
Must-have: 2–5 years PPC lead-gen experience and HubSpot/CRM data skills.
Standout: Proven ability to improve lead quality while lowering CPL.

Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads
Manage full-funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting
Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance
Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI
Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends
Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution
Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance
Monitor website analytics and recommend improvements based on data insights
Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions
Improve user experience and lead capture through continuous optimization and performance analysis