Responsibilities

• Own the Budget: Scale growth across Google, Bing and social media ads with strong campaign optimization.
• Full Cycle Execution: Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics.
• Data Analysis: Monitor KPIs like ROAS, CPC, CTR, conversion rates and overall profit; provide regular reports and pivot strategies based on real-time data.
• Scale the Platforms: Take a stable account and scale it, increasing ROAS while controlling CPA.
• Your first 60-90 days include a full forensic audit of accounts and a ground-up rebuild when warranted.
• Comfort with tearing down predecessor’s work when data justifies it for the rebuild.
• Learn industry-specific terms and customer behavior within motor carrier compliance to tailor campaigns.

Requirements

• 8-10+ years of experience managing multi-million dollar PPC accounts with direct ownership of budget, strategy and performance
• Familiarity with account consolidation strategies - restructuring overly fragmented campaigns and ad groups to improve smart bidding signals and reduce management overhead
• Skilled at identifying ceiling constraints: budget caps, search impression share loss, Quality Score drag, auction competition - and knowing which levers to pull first
• Google and Bing ads with deep technical knowledge including ROAS, Campaign Quality Restructuring, Keyword/Negative Keyword Optimization, Customer Match, CRM Audience Syncing, Funnel Analysis, Attribution Modeling, SERP tracking
• Experience rolling out real accounts turnaround and expanding into adjacent channels like email marketing
• Strong strategic precision and ability to communicate performance trends to leadership
• Proficiency with keyword research tools (SEMrush, Ahrefs, Google Keyword Planner), Auction Insight and search intent analysis

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance