PPC & AI Optimization Specialist at ChoiceLocal | Westlake, OH

ChoiceLocal

PPC & AI Optimization Specialist

Westlake, OH (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end PPC program management across Google, Microsoft, and Local Service Ads to optimize performance and AI-driven testing.

Own and optimize campaigns across multiple platforms.
Must-have: 1–3 years of hands-on PPC with conversion tracking setup.
Standout: Experience using Smart Bidding, Performance Max, and AI-assisted testing to boost results.

Job Description

Responsibilities

Build, launch, and manage PPC campaigns within Google Ads, Microsoft Ads, and Local Service Ads.
Execute optimization adjustments aligned with best practices and leadership direction.
Optimize: - Keywords and match types - Negative keyword lists - Ad copy variations - Ad extensions - Bid adjustments - Budget pacing.
Conduct weekly performance reviews across all assigned accounts.
Identify underperforming components and implement corrective actions quickly.
Ensure conversion tracking, call tracking, and lead verification are accurate.
Maintain strict adherence to internal quality standards and best practices.
Leverage AI-powered features such as Smart Bidding strategies; Automated rules; Performance Max (where applicable); AI-assisted ad copy refinement.
Use AI tools to Analyze search queries; Identify performance patterns; Improve efficiency in testing.
Support controlled testing of automation strategies while maintaining human oversight.

Requirements

Bachelor’s degree in Marketing, Advertising, Digital Media, Business, Analytics, or related field.
1–3 years of hands-on PPC/search campaign execution experience.
Experience managing campaigns in: Google Ads; Microsoft Ads; Local Service Ads
Familiarity with: Smart Bidding; Conversion tracking setup; A/B testing; Keyword research and optimization
Experience with Google Analytics (GA4 preferred).
Strong analytical mindset and attention to detail.
Proficiency in Excel or Google Sheets.
Ability to manage multiple campaigns and deadlines simultaneously.
Proactive, execution-focused, and process-driven.

Preferred

Strong executor who enjoys optimizing and refining campaigns.
Comfortable working within defined strategic direction.
Naturally analytical and detail-oriented.
Motivated by measurable performance results.
Interested in AI as a tool to enhance efficiency — not replace discipline.

ChoiceLocal

ChoiceLocal is a digital marketing agency specializing in franchise systems. Today we work with almost 60 franchise systems. We drive new customers as well as qualified job applicants to our partners via industry-leading digital marketing, amazing customer service and technology. We offer a unique set of services to franchisors and franchisees driving new customers, new hires, and new franchisees.Our typical franchisee receives $15.54 back for every $1 in marketing investment they make with us and a doubling of job applicant volume at the same or better hiring rates.We are a purpose-driven business and our stated company mission is: Help Others. Our mission is rooted in faith. 10% of our profits are donated to help kids in need through donations we make directly to the Benjamin Isaac Foundation, named after the late unborn son of Joe and Becky Soltis. Joe Soltis is the founder of ChoiceLocal.ChoiceLocal is an Inc. 5000 fastest growing company in America and is rated as a top workplace for 6 consecutive years.

Founded in 2014

Westlake, Ohio, USA

85 employees (35 in marketing)

www.choicelocal.com