Portfolio Marketing Manager at BDO USA | Grand Rapids, MI | $95K/yr – $110K/yr

BDO USA

Portfolio Marketing Manager

Grand Rapids, MI (On-site)

$95K/yr – $110K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate marketing programs for the practice, turning market insight into integrated campaigns and events that drive demand and sponsor impact.

Marketing Programs: Collaborate across teams to plan research, events, webinars, content, digital and social execution.
Messaging & Positioning: Create buyer-focused messaging and value propositions for services and solutions.
Events, Sponsorships & ROI: Manage events, sponsorships, and follow-up to maximize ROI and visibility.

Job Description

Responsibilities: Collaborates with other marketing teams to manage identified marketing programs and projects and the creation of specific deliverables to support the practice, including market research, external events, webinars, content development, digital and web support, and social media
Responsibilities: Develops messaging for buyer groups and value proposition for services and solutions
Responsibilities: Supports portfolio and industry marketing leaders who act as a strategic partner to business line and business development leaders; supports development of integrated marketing plans and strategies that will deliver on business goals and objectives
Responsibilities: Provides support and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables
Responsibilities: Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
Responsibilities: Plans and manages event budgets
Responsibilities: Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the NASBA specific processes and guidelines
Responsibilities: Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
Responsibilities: Supports development of marketing content and materials across all media by ensuring they reflect targeted, on-brand messaging
Responsibilities: Manages review process with marketing and client service professionals as well as appropriate compliance reviews

BDO USA

At BDO, our success is measured by what we achieve together. As a leading provider of audit, tax, and advisory services, we put people first cultivating a conscious, caring corporate culture that empowers our professionals and clients to thrive. Our commitment to excellence drives us to deliver innovative solutions, actionable insights, and trusted guidance for middle market businesses and global organizations.We help clients navigate complex financial, regulatory, and operational challenges, unlocking growth and value at every stage. By fostering a collaborative environment, we support the development of our people, the success of our clients, and the betterment of our communities. BDO’s insight-driven perspectives and tailored assurance, tax, and consulting services enable companies to move beyond business as usual—achieving exceptional outcomes.BDO is the brand name for the BDO network and each of its independent member firms. BDO USA, P.C., a Virginia professional corporation, is the U.S. member of BDO International Limited, a global network of trusted advisors dedicated to helping businesses succeed.

Founded in 1910

Chicago, Illinois, USA

11K employees (242 in marketing)

www.bdo.com