Responsibilities

• Leads GTM strategy development, integrated planning, and execution to achieve revenue growth, pipeline targets, and market share objectives
• Partners with business, industry, and portfolio marketing leadership to prioritize growth initiatives, campaign roadmaps, and activation plans
• Reviews and analyzes KPI frameworks, dashboards, and performance tied to pipeline and revenue impact and adjusts GTM strategy based on performance and revenue/pipeline targets
• Designs segmentation, buyer persona, and buyer journey strategies; aligns messaging architecture and value propositions to priority audiences and needs
• Directs event and sponsorship strategy as a demand channel s; integrates events into full-funnel plans and ensures measurable post-event conversion and follow-up
• Establishes event ROI plans including target lists, invitation strategy, attendee qualification, and post-event nurture
• Oversees development of key GTM full funnel campaigns, content strategy and editorial plans aligned to growth priorities, offers, and sales plays; ensures content supports each funnel stage
• Reviews and approves marketing materials to ensure brand alignment, audience relevance, compliance readiness, and measurable calls-to-action
• Develops strategic relationships with leaders + stakeholders
• Understands the business landscape and provides proactive market research assessments and strategic GTM recommendations

Requirements

• Bachelor’s degree, required; with a focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
• Master’s degree in Business Administration, Marketing, or Analytics, preferred
• Ten (10) years of marketing experience within a professional services firm, required
• Five (5) years of experience leading demand generation strategy tied to pipeline and revenue outcomes, required
• Five (5) years of experience leading integrated campaigns across digital, ABM, email, web, and events, required
• Three (3) years of experience with marketing performance measurement tied to sourced and influenced pipeline and revenue, required
• Three (3) years of people leadership experience with performance management and coaching, required
• Experience supporting Assurance, Tax, Advisory Services, or industry marketing within a public accounting firm, preferred
• Experience in a Big Four or national/regional accounting firm, preferred
• Microsoft Office Suite, required

Benefits

• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!
• *Benefits may be subject to eligibility requirements.