Responsibilities

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs
• Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools
• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey
• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment
• Translate market and product insights into clear, differentiated value propositions and messaging frameworks
• Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness
• Continuously refine GTM strategies based on performance data and Voice of Customer feedback
• KPIs:
• GTM program performance vs. targets

Requirements

• Minimum 5+ years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
• Strong technical aptitude and experience in an industrial marketing role
• Ability to travel up to 30% as needed

Preferred

• Bachelor’s degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience in developing go-to-market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision-making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools.

Benefits

• Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.