Responsibilities

• Serve as the primary communications advisor to PFUS marketing teams, providing portfolio-level and executive communications counsel aligned to PFUS business priorities
• Lead earned-first communications planning across assigned brands and portfolio platforms, identifying white-space opportunities and developing proactive storylines that drive cultural relevance and brand equity
• Build and execute communications plans that leverage creative ideas, earned media, and influencers to support new campaigns, innovation launches, and PFUS growth priorities
• Act as the day-to-day PR lead, making informed decisions on messaging, spokesperson strategy, and media engagement, with oversight from senior leadership
• Build and steward strong media relationships; story-mine, pitch, and secure coverage with top-tier national, consumer, and trade outlets across brand and portfolio narratives
• Plan and execute high-impact media moments and executive engagements, including launches, events, and visibility opportunities
• Serve as the primary point of contact for PR agencies, setting strategic direction, elevating creative output, and holding partners accountable for results, rigor, speed, and disciplined budget management
• Oversee review of external-facing social, influencer, partnership, and sponsorship content, applying strong judgment to identify and mitigate reputational risk
• Support crisis and issues communications as needed, contributing sound judgment, scenario planning, and executional discipline
• Partner closely with internal communications, corporate communications, and cross-functional stakeholders to ensure aligned, cohesive storytelling across brands and the PFUS portfolio

Requirements

• Bachelor’s degree from a four-year college or university, preferably in Communications, Journalism, or Public Relations
• 5–7 years of progressive PR experience managing brand and/or portfolio communications within a fast-moving consumer goods environment
• Proven experience leading earned media programs end-to-end, including narrative development, pitching, spokesperson preparation, and live execution
• Demonstrated success delivering integrated, high-visibility PR programs such as major launches, brand campaigns, or culturally relevant moments
• Strong media relations expertise, including story mining, strategic media planning, and pitching top-tier national, consumer, and trade media
• Exceptional storytelling and messaging skills, with the ability to translate business, marketing, and portfolio priorities into media-relevant narratives
• Demonstrated ability to think strategically across multiple brands or business priorities and translate complexity into clear, compelling stories
• Demonstrated expertise in influencer, talent, and partnership programming with strong understanding of brand safety and governance protocols
• Sharp news judgment and creative instinct, with the confidence to push back when ideas lack earned-media potential
• Proven ability to manage multiple fast-moving workstreams and tight timelines while maintaining quality and rigor

Benefits

• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts; Employee Assistance Program (EAP)