Responsibilities

• Oversee development, production, and promotion of a business college podcast and related digital marketing campaigns.
• Blend content strategy, research, digital storytelling, and audience engagement to expand reach across digital platforms.
• Unite communications, marketing, and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices.
• Influence the visibility, reputation, and audience engagement of Haslam's podcast initiatives and digital marketing efforts.
• Podcast Content Development: Serve as the subject matter expert to inform and shape the content of the HCB podcast
• Research, identify, and select potential podcast guests aligned with university priorities, academic expertise, and audience interests
• Develop and present episode concepts, discussion topics, and interview questions
• Prepare background research and briefing materials for podcast episodes
• Coordinate editorial planning, content calendars, and podcast-related activities
• Align podcast themes and messaging with institutional brand, mission, and storytelling goals

Requirements

• Education: Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or related field
• Experience: 2–4 years of experience in podcast production support, digital marketing, social media management, or content development
• Knowledge, Skills, Abilities: Excellent organizational and project management skills; strong writing and editing; basic SEO knowledge
• Working knowledge of SEO principles and digital content optimization; ability to tailor content for multiple platforms

Preferred

• Experience working in higher education, media, or mission-driven organizations
• Experience using analytics tools to measure digital performance
• Familiarity with podcast production workflows, platforms, and distribution channels
• Basic knowledge of audio or video editing tools