Responsibilities

• Own customer contact strategy across PMC’s portfolio, with emphasis on email marketing and newsletter programs
• Develop scalable frameworks for contact cadence, segmentation, targeting, messaging, testing, and audience journeys across 20 brands
• Partner with brand, editorial, audience, and creative teams to optimize 200+ newsletter programs for engagement, retention, and conversion
• Expand channel strategy beyond email to include SMS, browser/web notifications, and audience extension into paid social targeting plans
• Create recommendations for how owned-channel engagement signals can inform downstream paid and performance marketing strategies
• Advise brands on lifecycle and contact best practices while balancing portfolio-level governance with brand-level nuance
• Work directly with creative teams to evaluate and improve email templates, modular design systems, and message presentation
• Use data and testing to identify opportunities in open rate, click-through rate, conversion, retention, and overall audience engagement
• Establish testing roadmaps and measurement frameworks across channels and brands
• Help standardize best practices, playbooks, and operating rhythms across the portfolio

Requirements

• 5–7 years of experience in CRM, lifecycle marketing, audience engagement, contact strategy, or related digital marketing roles
• Strong expertise in email strategy and execution; familiarity with SMS and browser/push notification strategy
• Experience managing or advising complex, multi-brand or multi-business-unit programs
• Demonstrated ability to operate at both strategic and hands-on levels
• Strong background in segmentation, testing, personalization, and engagement optimization
• Experience partnering with creative teams to improve templates, messaging systems, and campaign effectiveness
• Comfort working in a fast-paced, highly collaborative media or consumer brand environment
• Experience with Zeta Global strongly preferred
• Strong analytical, communication, and stakeholder-management skills

Preferred

• Media, publishing, newsletter, subscription, or audience development experience
• Familiarity with mapping owned-channel engagement to paid audience activation
• Experience building cross-brand governance models without over-centralizing execution

Benefits

• PMC’s comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC’s dedication to consistently meeting employees’ needs, we have launched a new Flexible Vacation Policy.
• At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.