Responsibilities

• As a PLG Growth Marketing Manager at Branch, you will have the opportunity to turn Branch’s self-serve motion into a predictable, compounding revenue engine.
• You’ll own the free-to-paid journey end to end — from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer.
• You’ll run a high-velocity experimentation program across the funnel and use AI to compound your impact — generating variants, personalizing experiences, and surfacing insights.
• As a member of the Growth team you’ll partner closely with Product, Engineering, Marketing, and RevOps to build a self-serve experience that activates users and converts them without a sales touch.
• You’ll also own the demand that feeds the funnel — running paid acquisition, growing organic and AI search, and testing scrappy, unconventional channels to find efficient new sources of signups.
• As Branch grows its self-serve tiers alongside its enterprise business, you’ll be the person who makes that motion convert.
• This role is ideal for someone hands-on and deeply analytical, energized by funnel wins, sharp experiments, and finding the next lever that moves self-serve revenue.

Requirements

• 5+ years of hands-on growth marketing experience, ideally in B2B SaaS or product-led / self-serve environments.
• A track record of improving funnel metrics — signup, activation, and free-to-paid conversion — through experimentation.
• Strong command of A/B test design and analysis: forming hypotheses, judging statistical significance, and reading results rigorously.
• Hands-on experience running paid acquisition (paid search and/or paid social) with accountability for CAC, ROAS, and downstream conversion — not just lead volume.
• Working knowledge of organic growth — SEO, content-led acquisition, and emerging AI / answer-engine search — and how it compounds for a PLG funnel.
• Hands-on fluency with AI tools for growth and marketing work — using them daily to scale content, personalization, analysis, and experiment operations.
• Proficiency with product analytics tools (Amplitude, Mixpanel, or similar) and comfort pulling your own data; working knowledge of GA4.
• Experience collaborating cross-functionally with Product, Engineering, and Data to ship growth initiatives.
• Solid grasp of PLG metrics and motions — activation rate, time-to-value, free-to-paid conversion, and expansion.
• Excellent written communication and the ability to turn data into a clear, business-focused story.
• A very strong bias for action — you ship experiments and learn rather than wait for perfect information.

Benefits

• a comprehensive benefits package.
• From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees.