Responsibilities

• Define, own, and govern the MTS master brand — including brand identity, architecture, positioning, and voice — ensuring consistent expression across all divisions and touchpoints.
• Develop and maintain enterprise brand guidelines, toolkits, and governance frameworks that enable divisional teams to execute independently while remaining aligned to MTS brand standards.
• Serve as the final brand authority across all MTS divisions, reviewing and approving major market-facing materials for brand compliance.
• Lead global and platform-level marketing strategy, setting the annual marketing plan and aligning divisional marketing priorities to enterprise objectives.
• Directly manage and develop the PLT team (design, marketing execution specialists, regional specialists, and CX team), setting clear goals, providing coaching, and building team capability.
• Manage PLT team capacity across divisional requests — balancing workloads, prioritizing demand, and ensuring the team delivers quality work on time.
• Establish standards, workflows, and tools that enable the PLT team to execute efficiently and consistently across multiple divisional briefs simultaneously. Foster a high-performing, collaborative team culture that embraces an AI-disrupter mindset and continuous improvement in cost and productivity.
• Own the MTS customer experience strategy, defining the standards for how customers interact with MTS across all divisions and channels.
• Lead the CX team focused on customer journey improvement initiatives.
• Champion the voice of the customer across the organization, synthesizing CX insights to inform brand, marketing, and product decisions.
• Drive continuous improvement of the customer journey, identifying friction points and partnering with cross-functional teams to implement solutions.
• Oversee PLT execution of campaigns, tradeshows, events, and social media programs briefed by divisional marketing managers, ensuring delivery on brand, on time, and on budget.
• Own the enterprise events calendar and strategy, coordinating with divisional teams on event priorities and PLT execution support.
• Manage social media strategy and ensure the PLT team executes social content to enterprise standards across all channels.
• Oversee digital UX standards and collaborate with IT on digital operations and lead management infrastructure.
• Support EU and CN regional marketing specialists in executing regional programs and adapting enterprise brand standards for local markets.
• Ensure regional marketing execution is aligned to both enterprise brand standards and divisional strategic priorities.
• Manage the PLT budget and shared marketing resources, driving expense optimization and ensuring strong ROI on platform investments.
• Manage agency and vendor relationships for brand, creative, events, and digital services.
• Develop and track enterprise KPIs for brand health, customer satisfaction, digital performance, and marketing execution quality.