Planner, Social Media

New York City, NY (On-site)

$65K/yr – $70K/yrMid Level2+ years expFull time

Posted 22 hrs ago

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Job Summary

Own the end-to-end social media and community program, including content creation support, influencer collaboration, and community moderation, while coordinating media planning and campaign support to drive client success across top-tier accounts.

  • Lead social content editing and publishing workflows across Meta and other platforms
  • Manage client relationships and end-to-end project management for campaigns
  • Collaborate with Paid Media and internal teams to plan, execute, and optimize digital media strategies

Job Description

Responsibilities

  • Social Media & Community Management (70% Focus)
  • Content Management: Develop and manage monthly editorial calendars and organic publishing workflows across Meta and other social platforms.
  • Creative: Leverage existing creative content and messaging framework to edit social copy aligned with brand voice; collaborate with creative teams who will develop static, carousel, and short-form video content.
  • Community Engagement: Monitor brand channels for comments and direct messages, responding in a timely, brand-appropriate manner.
  • Moderation & Risk: Manage escalation workflows for sensitive topics and identify potential compliance issues or reputational risks.
  • Social Intelligence: Support social listening programs to monitor trends, sentiment, and competitor conversations to surface actionable insights.
  • Paid Media: Collaborate with the Biddable (Paid Search and Social team) day-to-day to execute and optimize paid content and understand results and insights
  • Influencer Management: Facilitate creator collaboration through strategic briefing, content coordination, and end-to-end campaign implementation.
  • Client Success: Support the day-to-day success of client relationships, providing effective communication, end-to-end project management, and creative problem-solving
  • Media Planning & Support (30% Focus)

Requirements

  • Bachelor degree in related field or equivalent work experience
  • 1–3 years of experience in social media management, community management, or digital media planning
  • 1+ years with account / client services and/or project management responsibilities
  • Strong understanding of Meta platforms (Facebook/Instagram); experience with TikTok preferred
  • Some knowledge of media channels including Digital Display, Digital Video, Paid Social, Programmatic
  • Experience analyzing data, including analyzing both raw and refined data sets
  • Ability to organize and prioritize work and deliver with a sense of urgency
  • Ability to operate in undefined areas (“gray areas”) with the ability to adapt to changing priorities and multiple tasks
  • Ability to work autonomously yet seek counsel when necessary
  • Excellent communication and time management skills
Mile Marker logo

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA
89 employees (38 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
53.7%
Direct
46.3%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
37 (42% of company)
Median Career Experience
4 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
8