Planner-Media Planning & Integration at Disney Experiences | Celebration, FL | $83K/yr – $111K/yr

Disney Experiences

Planner-Media Planning & Integration

Celebration, FL (On-site)

$83K/yr – $111K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own and coordinate audience-centric media plans across paid and owned channels, then track budgets and collaborate across teams.

Own audience-centric media planning across digital, social, display, email, and direct channels.
Must-have: Minimum 2 years in cross-channel media planning or owned channels with related tools.
Standout: Strong collaboration across multiple teams and budget reconciliation.

Job Description

Responsibilities

Help develop audience-centric paid and owned media plans across digital, social, and direct channels.
Maintain content planners and asset trackers for display, streaming, social, search, email, and direct mail.
Provide channel-specific instructions for asset distribution and tactical execution.
Collaborate with many partners across multiple teams to bring our media plans to life.
Track spending and reconcile budgets.

Requirements

Minimum 2 years of experience with Cross-Channel Media Planning (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
Basic knowledge of how media channels are used to drive business growth.
Built relationships with a diverse set of partners.
Experience using Smartsheets, Workfront or BrandMaker
A passion for data-driven, audience-centric marketing
Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.

Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.ParksDisney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences.ExperiencesDisney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney.ProductsDisney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.

4K employees (801 in marketing)

disneyconnect.com