Personalization Marketing Technologist (US or EMEA) at SAP | Burlington, MA | $100K/yr – $216K/yr

SAP

Personalization Marketing Technologist (US or EMEA)

Burlington, MA (Hybrid)

$100K/yr – $216K/yrSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on defining personalization strategy, decisioning, data signals, and governance for marketing initiatives. It outlines the responsibilities and requirements for senior specialists and highlights the benefits of working in an inclusive, growth-focused environment. The role emphasizes measurable outcomes and cross-team collaboration to improve personalization effectiveness.

Job Description

Responsibilities

Enable Personalization Strategy
Partner with teams to shape how personalization is used to achieve marketing objectives
Define common personalization use cases across lifecycle stages such as onboarding, nurture, expansion, and renewal
Help teams decide when personalization adds value and when simpler approaches are more effective
Define Decisioning and Testing Frameworks
Establish shared guidelines for how customers or accounts are prioritized, how messages, offers, or experiences are selected, and how conflicts between messages are resolved across channels
Define practical approaches to testing and learning that allow teams to improve performance over time
Ensure personalization approaches are measurable and aligned to agreed business outcomes
Guide the Use of Customer Signals
Help marketing teams understand which customer signals such as behavioral, contextual, intent, and lifecycle are appropriate for different personalization use cases

Requirements

Seven or more years of experience in marketing, digital, lifecycle, personalization, or customer experience roles
Strong understanding of campaign strategy, segmentation, messaging, and customer journeys
Experience working with personalization or audience platforms such as Adobe Target, Adobe Audience Manager, Adobe Experience Platform based personalization, or similar platforms
Ability to connect customer and business needs to data and decisioning requirements
Experience defining standards, frameworks, or best practices used by multiple marketing teams
Strong communication and stakeholder influence skills
Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy

Benefits

Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.

SAP

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SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

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