Responsibilities

• Design & execute communication strategies to improve student understanding of complex processes (e.g., financial aid):
• Develop and implement communication flows that simplify and demystify complex processes and lead to student/learner task completion.
• Create personalized and segmented communication campaigns that proactively address common student questions and barriers, helping students navigate critical deadlines and requirements.
• Collaborate with stakeholders to ensure messaging is clear, accessible, highly customized and tailored to specific student populations.
• Use data-driven insights to identify pain points in student understanding and design campaigns that directly address these areas for improved comprehension and engagement.
• In coordination with multiple stakeholders, manage communication flows related to graduation and other keystone moments of the student experience.
• Design communication strategies to improve student outcomes:
• Partner with career services and employer stakeholders to develop communications that connect students to career resources, skill development programs, and networking opportunities.
• Focus efforts on delivering on the promise of hyper-personalization and mass 1:1 experiences, inclusive of communication efforts.
• Highlight alumni success stories and pathways to employment in key industries to inspire, motivate and delight students.
• Track and analyze engagement with ROI and career-focused communication to continually optimize messaging and delivery methods for maximum impact.
• Design communication strategies to improve student registration and persistence toward graduation:
• Design campaigns that encourage timely course registration and help students overcome obstacles that may delay their academic progress.
• Incorporate college-specific resources, events, and academic opportunities into messaging to build a stronger connection between students and their academic home.
• Implement targeted messaging strategies to re-engage students at risk of stopping out and guide them back toward academic momentum.
• Conduct tests and analysis using new technologies, to determine what works and what doesn’t work in how we support student success.
• Develop communication flows that celebrate positive student milestones to foster motivation and persistence.
• Partner with Success Center and other units across the ASU Enterprise to promote proactive outreach campaigns tailored to specific student groups, such as those nearing degree completion, non-enrolled students, or those needing additional support.
• Assume or coordinate other duties or projects as assigned or directed.