Responsibilities

• Own end-to-end trader education strategy for perps, and extend that ownership to prediction markets learning content as capacity allows
• Write and publish high-quality educational articles that teach the mechanics and strategy of trading perps clearly and credibly to new and existing traders
• Be the on-camera face of Kalshi's trading education - planning, scripting, and starring in a first-party YouTube series that builds real trust and authority with traders, not just faceless voiceover explainers
• Build a consistent YouTube content cadence and library, treating it as a flagship channel rather than a side project
• Rebuild and own Kalshi's Learn Hub, turning it into a real growth channel - not just documentation, but structured, discoverable, conversion-oriented content
• Partner with Growth, Product, Marketing, Legal, and Compliance to make sure educational content reflects new products, launches, and regulatory considerations accurately and quickly
• Establish a scalable content system (workflows, templates, possibly AI-enabled tooling) so content production and quality improve continuously, not just in a single push
• Track and report on how educational content performs against acquisition, activation, and conversion metrics, and iterate based on what's working

Requirements

• 4+ years of experience building and owning educational or growth-driving content, ideally at a fintech, crypto, or trading platform
• A demonstrated track record of building a content function or hub from the ground up and scaling it - not just contributing to an existing one
• Excellent writing and editing skills; comfortable being the primary voice across articles, scripts, and educational materials
• Comfortable and effective on camera - experience hosting, scripting, and starring in first-party video content, ideally a YouTube series, not just producing video from behind the scenes
• Real knowledge of trading and markets; able to speak credibly about strategy and mechanics, not just explain products at a surface level
• Ability to translate complex financial or trading concepts into content that's clear for a first-time user
• Comfortable operating as a senior individual contributor: owning strategy and execution without needing a team to delegate to
• Strong cross-functional collaborator, able to work closely with Growth, Product, Legal, and Compliance in a fast-moving environment

Preferred

• experience with AI-enabled content workflows or tooling to scale production efficiency