Responsibilities

• Be responsible for social and programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social and programmatic media channels.
• Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
• Measure impact of campaigns using quantitative and qualitative metrics.
• Share pacing and performance updates and resulting recommendations with the team on a weekly basis .
• Present campaign recaps and insights to strategic planners and brand teams.
• Fully understand the category media model and media plans and the role of Social & Programmatic campaigns within those. Learn and contribute to the category’s overarching digital strategy .
• Work with category media team and agencies to ensure buys are input properly into Prisma and other tools and trafficking is completed accurately. QA campaigns and flag any issues .
• Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts) .
• Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social & Programmatic capabilities .
• Collaborate on planning, strategy and capabilities with the full media team. Work with the team on experiments to continuously improve and evolve digital media approach .

Requirements

• Bachelor’s Degree
• 4-5+ years experiences as a social and programmatic trader
• Experience building and optimizing campaigns using Meta, TikTok, Pinterest, Snapchat, YouTube, The Trade Desk
• Strong math and analytical skills
• Foundational marketing acumen
• Advanced computer skills (MS Word, Excel, PowerPoint at minimum)
• Ability to learn server-based software and tools
• Strong interest in and familiarity with full media planning and activation process
• Ability to work both independently and collaboratively
• Passion for media and specifically media buying as a trader

Preferred

• Prefer experience with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred