Responsibilities

• Lead the affiliate program strategy in partnership with the agency — ensuring every campaign is performance-focused, tied to measurable ecommerce outcomes, and aligned with acquisition goals.
• Provide strategic direction to the agency on partner selection, commission structures, optimization priorities, and growth opportunities while overseeing day-to-day execution.
• Identify and evaluate new affiliate partners in collaboration with the agency to expand reach, diversify the creator base, and improve overall program ROAS.
• Own the full affiliate budget tracking and invoicing process, ensuring accuracy, transparency, and alignment with financial targets.
• Review and guide agency strategies on bidding, content direction, and creator selection to ensure campaigns meet both performance benchmarks and brand standards.
• Hold agencies accountable through regular performance reviews — analyze results, diagnose underperformance, test new approaches, and drive continuous improvement.
• Partner closely with your Digital Media teammates within the E-commerce team to share audience insights, coordinate spend across channels, and ensure affiliate efforts align with overall marketing and business objectives.
• Build our TikTok Shop ads program from the ground up — from initial implementation through to a scalable, data-informed paid strategy within TikTok Ads Manager.
• Own end-to-end campaign management: campaign structure, ad set configuration, creative deployment, budget allocation, and performance optimization against acquisition and ROAS targets.
• Conduct deep audience research to build and refine prospecting and retargeting segments; continuously test and optimize audience strategies to improve conversion efficiency.
• Design and execute A/B and multivariate tests across creative, audience, and bidding variables to systematically improve ad performance.
• Manage TikTok Shop's Commerce Center operations — including product catalog setup, inventory feed accuracy, data feed troubleshooting, and ongoing catalog health monitoring.
• Set and own clear KPIs: CAC, ROAS, conversion rate, and contribution to overall E-commerce revenue.
• Share learnings, creative insights, and audience data with your Digital Media teammates to strengthen paid performance across all channels within the Ecommerce team.

Requirements

• Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc.
• Must have proficiency in GA4/Google Analytics 4
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• 1–3+ years in performance marketing, affiliate management, or paid social — ideally in a retail or E-commerce environment.
• Proven experience managing external agency relationships — setting expectations, reviewing performance, and driving accountability against hard targets.
• Strong analytical skills with fluency in ecommerce KPIs: ROAS, CAC, LTV, AOV, conversion rate, and contribution margin.
• Experience with affiliate marketing platforms and programs (e.g., TikTok Shop affiliate, Impact, ShareASale, CJ, Rakuten, or similar).
• A testing mindset — you instinctively A/B test, iterate, and optimize rather than set-and-forget.
• Excellent communication skills — you can translate performance data into clear insights for leadership and cross-functional partners.
• Self-starter mentality who can build processes from scratch and thrive in a fast-moving ecommerce environment.
• Hands-on experience with TikTok Ads Manager (strongly preferred) or comparable paid social platforms (Meta, Google) with a willingness to specialize in TikTok.