Responsibilities

• Collaborate with Strategy team to execute paid media strategy across clients
• Lead full-funnel media planning across platforms including (but not limited to): Google Ads, Meta, LinkedIn, Pinterest, Programmatic, TikTok, and emerging channels
• Identify opportunities for scaling, testing, and channel expansion
• Manage, mentor, and develop a small team of paid media specialists
• Provide clear direction, feedback, and career growth support
• Review work for quality, strategy alignment, and performance impact
• Foster a collaborative, curious, and high-accountability team culture
• Champion the use of AI tools across own workflows and help teammates adopt them effectively, balancing automation with strategic thinking and human oversight
• Evaluate and apply AI-powered platforms for audience targeting, bid optimization, creative testing, and predictive analytics
• Stay current on emerging AI capabilities in digital advertising and contribute to best practices for quality, governance, and competitive advantage

Requirements

• 8+ years of hands-on experience in paid media / performance marketing
• 4+ years experience managing and mentoring team members
• Deep expertise in all major paid platforms (Google Ads, Meta, Pinterest, Linkedin, Programmatic etc.)
• Familiarity with analytics platforms such as GA4
• Experience collaborating closely with creative teams on ad testing
• Proven experience leading media strategy, not just execution
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication skills — written, verbal, and presentation
• Comfortable owning results and making strategic recommendations

Preferred

• Agency experience preferred
• Experience managing multiple clients at once, across multiple platforms with $2M+ combined annual budgets