Performance Media Director

Orange, CA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid media strategy and execution across social, search, and other digital channels for an agency team.

  • Own paid media strategy, planning, and performance reporting.
  • Must-have: 8+ years of agency paid media analytics or digital media management.
  • Standout: Ability to build scalable processes and lead a media team.

Job Description

Responsibilities

  • Lead paid media marketing strategy and execution across paid social, search, and other digital channels
  • Own media planning, forecasting, optimization, and reporting
  • Ensure campaigns are structured to support full-funnel performance and measurable outcomes
  • Maintain high standards for execution quality, efficiency, and accountability
  • Establish reporting frameworks, dashboards, and performance narratives
  • Translate campaign, audience, and platform data into clear insights and recommendations
  • Partner closely with Client Services to support client strategy with performance insights and communicating performance results clearly to clients
  • Collaborate with the creative team to align performance learnings with creative development
  • Lead a team of media specialists and analysts
  • Dene roles, career paths, and operating standards

Requirements

  • 8+ years of agency experience in paid media analytics, or digital media management
  • Deep expertise across paid social, search, and digital advertising platforms
  • Strong grasp of analytics platforms, dashboards, and modern marketing technology that includes analytics, attribution, forecasting, and measurement
  • Experience in managing paid media specialist & analysts
  • Remote or hybrid within the U.S., with availability during Pacific Time business hours

Preferred

  • Builder mindset: adaptable, resourceful, and comfortable rolling up sleeves when needed
  • Experience in leading and building teams
  • Strong presentation skills

Benefits

  • Competitive salary aligned to experience and scope
  • Bonus opportunity tied to company and performance KPIs
  • Comprehensive employer-paid Medical, Dental, and Vision
  • Paid time off plus floating holidays (with increased PTO for long-term team members)
  • Flexible remote/hybrid work environment
  • 401(k) with company match and profit sharing
  • Ongoing learning and leadership development
  • A values-driven culture grounded in our agency values of fearless ownership , boundless connection , and intentional creation
Smarty Social Media logo

Smarty Social Media

Smarty Social Media is an award-winning social media marketing agency with a knack for navigating heavily regulated spaces. Our mission is to harness the power of social media to help our healthcare, medical device, and technology clients find creative solutions, grounded in data, to make connections that drive action. Though we specialize in health and technology, our expertise spans multiple industries, including nonprofit, education, and environmental. We leverage over a decade of social expertise to turn key insights and analytics into creative, customizable, and scalable services. Smarty brings full-service digital capabilities across three core areas:Smarty Intel: Utilizes our suite of proprietary intelligence tools to identify insights that drive strategic recommendations- Social Listening & Analysis- Media Intelligence- Social & Competitive Landscape Audits- Discovery Sessions & Workshops - Customer Journey Mapping- Social Brand Development- Social StrategySmarty Solutions: Leverages all of our in-house capabilities with a full suite of services to flawlessly execute any social strategy- Social Media Management- Content Creation & Production- Influencer Marketing & Campaigns- Customer Experience & Community Management- Event Marketing- Performance Marketing & Paid MediaSocial Academy: Provides customized social media training programs to educate executives, teams, and healthcare providers on social media marketing- Workshops & Clinics- Full-scale Training Programs- Social Media Guides & Toolkits- 1:1 Strategic Coaching- Speaking EngagementsIf you’re ready to maximize the impact of your social, let’s connect!

Founded in 2013
Orange, California, USA
35 employees (16 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
37%
Direct
28.5%
Referral
22.3%
Social
11%
Paid
1.1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
13 (37% of company)