Performance Media Director, Planning

New York City, NY (Hybrid)

$150K/yr – $170K/yrSenior Level7+ years expFull time

Posted 4 days ago

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Job Summary

Own end-to-end media planning and optimization workstreams, translating data into strategic client guidance across cross-channel campaigns.

Lead day-to-day client conversations on media strategy and performance
Collaborate with Analytics, Activation, and Strategy teams to execute integrated plans.

Job Description

Responsibilities

Develop cross-channel media plans aligned to client business objectives and performance KPIs
Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence
Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels
Support forecasting, budget pacing, and optimization planning across campaigns
Oversee campaign performance and ensure continuous optimization against CAC, ROAS, CPA, and conversion goals
Partner with Analytics teams to interpret data and identify actionable insights
Support testing strategies across audiences, creative, bidding, and channel mix
Translate performance data into strategic adjustments and client recommendations
Serve as a senior day-to-day client lead for media planning and performance discussions
Present media strategies, performance updates, and optimization recommendations

Requirements

7–10 years of media planning or performance marketing experience
Strong understanding of digital ecosystems and cross-channel media strategy
Experience managing performance-driven campaigns across multiple platforms
Familiarity with attribution, forecasting, and media measurement frameworks
Proven client-facing experience with senior stakeholders
$150,000-$170,000

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996

Calgary, Alberta, CAN

1.8K employees (728 in marketing)

www.criticalmass.com

43% recommend to a friend

44% CEO approval