GLOBAL HEALING CENTER, LLC

Performance Media Buyer

Texas, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media execution for multiple brands, translating strategy into live campaigns while balancing signals from MTA and MMM to drive scalable growth.

  • Plan and optimize campaigns across Google, Meta, Microsoft, Pinterest, and emerging platforms.
  • Coordinate four brands with distinct positioning, testing budgets, and growth stages to maximize ROI.
  • Maintain robust tracking and analytics, triangulating Northbeam and Prescient insights to inform daily decisions.

Job Description

Responsibilities

  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, and emerging platforms as needed
  • Manage daily budget shifts, bid adjustments, and audience/creative testing across four unique brands, each with its own positioning, margin profile, and growth stage
  • Translate strategic direction from the Senior Growth Specialist into executional roadmaps and live campaigns
  • Use Northbeam (MTA) and Prescient (MMM) in tandem to inform daily decisions, knowing when to trust each signal and when to triangulate
  • Build, audit, and maintain tracking infrastructure: pixels, GTM containers, GA4 events, Shopify feed reports, and UTM hygiene across every campaign
  • Manage manual bidding strategies where appropriate and identify when to leverage automated bidding to scale efficiently
  • Own platform-level reporting and surface actionable insights, and compare them with third-party analytics tools
  • Support international expansion efforts for product-oriented brands, including feed localization and market-specific bidding strategy

Requirements

  • 3–5 years of hands-on media buying experience, ideally agency-side, managing multiple brands simultaneously
  • Demonstrated experience managing $100K+/month in ad spend (preferably across multiple platforms concurrently)
  • Track record of scaling product-oriented businesses from startup through $100M+ in revenue
  • Deep proficiency across Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, (strong preference for candidates with experience on additional platforms)
  • Strong working knowledge of Northbeam or comparable MTA tools and Prescient or comparable MMM tools, and a clear point of view on how to use them together
  • Fluent in tracking and measurement: pixel implementation, Google Tag Manager, GA4, Shopify feeds, and the why behind UTM tracking
  • Experience with international selling for e-commerce/product brands
  • Comfortable with manual bidding strategies and confident shifting between manual and automated approaches based on account stage
  • Sharp prioritization instincts, you can manage brands without skipping a beat