Lead Specialist, Performance Marketing
Pearson
USA (Remote)
$90K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Performance Marketing Strategist
Cottage Grove, WI (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 6 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive paid media growth in North America by leading strategy, budget, and cross-functional alignment.
- Own large-scale national paid media budgets across multiple channels.
- 5+ years in performance or growth marketing with proven optimization.
- Collaborate with analytics and agencies to translate insights into action.
Job Description
Responsibilities
- Own paid media performance across North America, with accountability for growth, efficiency, and learning
- Lead media strategy and investment planning across channels and the full funnel
- Set clear direction and priorities for agency partners to drive strong execution
- Develop and maintain a testing and experimentation roadmap to continuously improve media effectiveness
- Translate performance insights into recommendations for media allocation, creative direction, and optimization
- Partner with analytics to ensure measurement frameworks support decision-making and scale
- Align media plans with product launches, promotional calendars, and inventory considerations
- Communicate pacing, performance, and insights to senior stakeholders
- Build and refine processes, tools, and ways of working that enable the team and agencies to scale efficiently
- Identify opportunities to improve performance through automation, new platforms, or operating model changes
Requirements
- Bachelor’s degree preferred; equivalent experience considered.
- 5+ years of experience in performance or growth marketing, including ownership of large-scale national paid media budgets across multiple channels
Benefits
- Health & Dental Insurance
- Company paid Life Insurance
- 401(k)
- Paid Time Off benefits
- Product discounts
- Wellness programs
Johnson Health Tech North America
2.8 Glassdoor
Johnson Health Tech is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes, and strength training equipment.Based just outside Madison, Wisconsin, our North American office houses our US business operations, plus global marketing, product design, research and development, and select quality responsibilities. Johnson Fitness & Wellness, our retail store division, has over 100 retail showrooms, and we operate an advanced strength production facility near Milwaukee, with East Coast, Central and West Coast warehouses.
Founded in 1975
Cottage Grove, Wisconsin, USA
420 employees (37 in marketing)
38% recommend to a friend
59% CEO approval
Traffic Signals
Monthly Visitors
32.4K
Traffic Source Mix
Search
42.4%
Direct
39.6%
Referral
12.6%
Social
3.7%
Paid
1.4%
Headcount Trend
Current headcount: ~420
Marketing Team
Marketing Team Size
21 (5% of company)
