Performance Marketing Strategist

Stoughton, MA (Hybrid)

$81K/yr – $97K/yrSenior Level5+ years expFull time

Posted 3 hrs ago

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Job Summary

Own the end-to-end retail media campaigns, expand across channels, build policy-driven automation and audit layers, and define KPI-aligned reporting to drive growth and efficiency.

  • Lead campaign execution and channel expansion
  • Build and maintain policy-driven playbooks and auditing

Job Description

Responsibilities

  • Own campaign execution and expand across retail media channels as the model proves out
  • Report on campaign structure, keyword strategy, bid management, pacing, and performance across all active channels
  • Build and maintain the skill library inside our agent-based media platform, including LLM-driven automations
  • Determine which media workflows belong on our ad platform versus our internal data warehouse and automation stack
  • Define our advertising playbook including bidding philosophy, campaign taxonomy, keyword governance, and channel prioritization as living policy, not a static document
  • Translate institutional knowledge into structured, reviewable policies that our automations execute
  • Stand up our audit layer: naming conventions, negative-keyword discipline, budget guardrails, and a recurring rules check
  • Wire audit findings back into policy so the operating rules improve over time
  • Establish KPI frameworks across ROAS, TACOS, incrementality, and share of voice by channel
  • Define reporting that ties media performance to revenue contribution, new-to-brand growth, and category share

Requirements

  • Bachelor's degree required, ideally in Marketing, Business, or Analytics
  • 5+ years of hands-on paid digital advertising experience managing meaningful budgets across multiple platforms; agency experience preferred
  • Deep Amazon Ads expertise across Sponsored Products, Brands, and Display; DSP and AMC desirable
  • Experience with Vendor Central 1P advertising strongly preferred, including SQP and Brand Analytics
  • Experience with at least one additional retail media platform (Walmart Connect, Target Roundel, Criteo, etc.)
  • Proficiency with a third-party bid management or automation platform
  • Experience using AI or automation to drive data-driven decisions
  • Familiarity with Google Ads, Meta Ads, or TikTok Ads preferred
  • Systems thinker who builds scalable processes rather than one-off solutions
  • Strong bias toward documentation - you write things down and build repeatable frameworks

Benefits

  • Employee Discounts
  • 401K with immediate participation and a 1% match, a retirement 401(K) match of 3% safe harbor match, plus a potential profit-sharing retirement contribution of 1% after a full calendar year of employment
  • After 30 Days Waiting Period:
  • - 20 days PTO program/13 Paid Holidays (prorated)
  • - Health, Dental, Vision Insurance
  • - Company Paid AD&D and Life Insurance (2 times Base Salary)
  • - Voluntary Life and AD&D Insurance
  • - Voluntary Accident Insurance, Critical Illness or Hospital Indemnity
  • - Company Paid Short- and Long-Term disability plans
  • - Flexible Spending with $680 Carry Over option and Dependent Care Account Plans

FRANKLIN SPORTS INC

Shop Franklin Sports for sports gear, baseball equipment, indoor & outdoor games. Soccer, football, & more. View our full catalog of equipment, gear & games.

Memphis, Tennessee, USA
5 employees (1 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1