Responsibilities

• Own day-to-day execution and optimization of paid acquisition campaigns
• Manage and optimize budgets with a focus on CPL, CAC, ROAS, and revenue contribution
• Analyze campaign performance and make data-driven decisions to improve efficiency and scale
• Build and execute structured A/B testing strategies across creatives, audiences, and funnels
• Collaborate with sales to improve lead quality, conversion rates, and pipeline performance
• Develop and refine landing pages and funnels to increase conversion rates
• Identify and scale new acquisition channels and opportunities
• Provide clear, actionable reporting and insights into leadership

Requirements

• 3–5+ years of hands-on experience in performance marketing / paid media
• Proven track record of driving consistent, measurable ROI and lead generation at scale
• Strong experience managing campaigns in digital channels
• Deep understanding of conversion tracking, attribution, and funnel optimization
• Highly analytical. You’re comfortable making decisions based on data and performance metrics
• Experience managing meaningful ad spending and optimizing for efficiency
• Ability to operate independently in a fast-paced, high-accountability environment
• Strong ownership mindset, you take full responsibility for results

Preferred

• Experience in fintech, lending, or high-volume lead generation environments
• Familiarity with CRM systems and attribution tools
• Strong copywriting instincts and experience testing creative variations
• Experience aligning marketing efforts directly with sales outcomes

Benefits

• Competitive base salary + performance-based incentives
• Direct ownership of campaigns that impact company revenue
• Clear path to senior and leadership roles as we scale
• A competitive, high-performance, and supportive team environment
• Leadership that invests in your growth and rewards results