Responsibilities

• Plan, build, and manage paid search and paid social campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads , with additional platforms (LinkedIn, TikTok, Amazon Ads, etc.) a plus
• Conduct in-depth keyword research to inform both paid campaigns and organic content strategy
• Perform technical SEO audits (site architecture, crawlability, indexation, page speed, structured data) and on-page optimization (titles, meta descriptions, content, internal linking)
• Monitor and experiment with emerging AEO/GEO tactics to keep clients visible as search evolves
• Analyze performance data across platforms and translate it into clear, actionable reports for clients and internal stakeholders
• Manage budgets, bids, and optimizations to hit defined client KPIs (CPA, ROAS, traffic, rankings, conversions)
• Partner directly with clients on strategy calls, presenting results and recommendations backed by data
• Collaborate with account teams to ensure SEO and PPC strategies align with broader marketing goals
• Stay current on platform updates, algorithm changes, and industry best practices
• Provide reporting and analysis for ongoing client relationships across SEO & PPC initiatives

Requirements

• 5+ years of hands-on experience managing paid search and paid social campaigns, ideally in an agency environment
• Proven, hands-on experience with Google Ads, Microsoft/Bing Ads, and Meta Ads as core platforms
• Experience with additional platforms (LinkedIn Ads, TikTok Ads, Amazon Ads, Pinterest, etc.) is a plus
• Strong command of keyword research tools and methodology (Semrush, Ahrefs, Google Keyword Planner)
• Solid understanding of technical SEO and on-page SEO fundamentals
• Genuine interest in AI's role in search and marketing, with some exposure to AEO/GEO concepts or early experimentation
• Comfort working in analytics platforms (GA4, GSC, Looker Studio, or similar) and turning raw data into a compelling narrative
• Excellent communication skills; you'll explain complex data to clients in plain language
• Experience working directly with clients or supporting client-facing teams in an agency or in-house environment
• Highly organized, deadline-driven, and comfortable managing multiple accounts at once

Preferred

• Google Ads and/or Microsoft Ads certifications
• Experience with marketing automation or CRM platforms (we live in HubSpot)
• Familiarity with schema markup and structured data implementation
• Background in reporting/dashboard tools (Looker Studio, Databox, Tableau)

Benefits

• Health benefits, medical, dental and vision are available
• 14 days of PTO to start, and 12 paid federal holidays
• IRA with employer match at 3%
• Remote/hybrid flexibility - most of our team only comes into the office on Tuesdays and Thursdays
• Professional development support: certifications, conferences, and training
• Best-in-class tool stack so you're never fighting your software to do great work