Performance Marketing Specialist at Strategic Wealth Designers | USA | $75K/yr – $90K/yr

Strategic Wealth Designers

Performance Marketing Specialist

USA (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive full-funnel paid media and demand generation for a financial services team with HubSpot and GA4.

Own campaigns across Google, Meta, LinkedIn, YouTube and more.
Must-have: 3–5+ years in performance marketing and marketing automation.
Standout: HubSpot integration and regulated-industry experience.

Job Description

Responsibilities

Full-Stack Campaign Ownership: Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and more.
Own performance across the full funnel from click to conversion
Continuously test, iterate and scale what works
Manage and optimize a six to seven figure paid media budget across channels
Allocate spend dynamically across search, paid social and other channels based on performance
Own digital demand generation strategy
Develop integrated campaigns that nurture prospects from first touch through conversion
Align channel strategy to maximize volume, efficiency and lead quality across the funnel
Creative & Landing Page Development: Build high-performing ad content, landing pages, and full conversion funnels.
Develop and test ad creative, messaging and offers
Identify friction points and improve conversion rates across every stage
Track and analyze KPIs including CPL, conversion rates and pipeline influence
Build reporting that connects marketing activity to revenue outcomes
Use data to drive decisions, not justify them
Measure and optimize performance across channels including attribution of search, paid social and email to pipeline and revenue
Leverage tools like HubSpot, GA4, Looker Studio, Webflow and AI platforms
Build systems and automations that increase efficiency and scalability
Continuously improve the marketing tech stack
Leverage marketing automation and email to support lead nurturing and demand generation efforts
Collaborate with design, content, operations and compliance teams
Ensure campaigns launch cleanly and execute without friction
Own outcomes across teams, not just tasks within your lane

Requirements

3–5+ years of hands-on experience in performance marketing, paid media, and marketing automation
Experience with HubSpot or integration with HubSpot
Proven experience with full-funnel campaign ownership and landing page optimization
Experience in a regulated financial services industry is critical

Preferred

Webflow, GA4 / Looker Studio, AI marketing tools, and productivity/automation tools experience a plus
Experience with financial services is preferred but not required (benefits if included)
Direct experience with HubSpot or experience integrating with HubSpot is a plus
Experience in regulated industries is helpful for the role

Benefits

Employer sponsored Medical, Dental & Vision plans along with additional ancillary options
Employer match program for 401(k), eligible for both Tradition and Roth accounts
$2,500 annual Professional Development budget to support your growth
Generous Paid Time Off package and Company-wide Holidays

Strategic Wealth Designers

3.8 Glassdoor

Strategic Wealth Designers is an independent financial planning firm with locations nationwide. Our certified financial advisors offer fiduciary retirement and wealth management advice. Let us handle all of your retirement planning, financial advising, and investment strategy needs.Founded in 2002 by Matt Dicken, Strategic Wealth Designers (SWD) is an independent financial services firm focused on safer money strategies. Matt founded the firm to fulfill his dream of educating the public on the financial mistakes many stock brokers and advisers convince people to make with their investments. Because SWD is not owned or controlled by other financial institutions, we are free to offer our clients the best products and are not limited by quotas. We pride ourselves as being a independent fiduciary planning firm.SWD investment strategies provide clients with a worry and stress free road to retirement. We are proud to be named on the Inc 5000's fastest private growing companies of 2020. We also are A+ certified by the Better Business Bureau.Learn more what it is like to work for our retirement planning firm by visiting https://SWDgroup.com/Careers We are confident we are unlike any financial planning firm you have seen before!

Founded in 2002

Louisville, Kentucky, USA

100 employees (12 in marketing)

swdgroup.com

75% recommend to a friend