Responsibilities

• Work with manager to execute strategy for paid social and affiliate marketing channels according to business KPIs and YOY growth goals
• Analyze performance and data of managed channels on an ongoing basis to ensure optimal performance
• A/B test creative and bid strategies
• Create relevant advertising audiences using 1st and 3rd party data
• Support social commerce and shoppable content across platforms such as Instagram, TikTok, etc.
• Partner with new affiliates, review & approve applications, and cultivate relationships w/ existing ones
• Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions
• Leverage platform automation and AI-driven tools (e.g., Advantage+, Performance Max) to scale and optimize campaigns
• Implement marketing pixels and product feeds, including server-side tracking and conversion APIs
• Build basic ad creative from our lifestyle image and video library using Photoshop, Canva, and/or CapCut optimized for performance (logo application, on-screen text cues, overlays, hooks, resizing for placements)

Requirements

• Strong analytical and critical thinking skills
• Creative, imaginative and able to develop ideas quickly
• Personable and able to work cross-functionally with many different people and departments
• Self-starter who doesn’t need constant supervision or direction
• Passion for performance marketing and fashion
• Comfortable working with data and turning campaign metrics into actionable optimizations
• A strong eye for imagery and a sense for which visuals will perform well as paid ad creative
• Ability to partner with Influencer Relations, Brand Marketing, and other creative stakeholders to source, edit, and report on ad assets

Preferred

• Bachelor’s degree required
• Strong Microsoft Office/Excel skills
• Basic knowledge of marketing attribution platforms such as Google Analytics
• Knowledge of premium and luxury fashion brands
• E-commerce apparel experience a plus
• Familiarity with self-serve ad platforms (Meta Ads Manager, TikTok Ads, Snapchat Ads, Pinterest Ads, etc.)
• Working knowledge of creative tools such as Photoshop, Canva, and CapCut, with the ability to produce on-brand ad creative from existing assets
• Experience editing short-form video for direct response (hooks, captions, on-screen text)
• Familiarity with managing product catalogs/feeds for paid social

Benefits

• 50% or more off retail prices
• happy hours twice a week
• free weekly lunches
• pretty rad company parties