Responsibilities

• Design how we measure marketing performance from first touch through closed revenue.
• Define lead-source taxonomy, conversion events, and attribution models.
• Solve the offline attribution challenge by implementing call tracking and offline conversion tracking that connects phone calls and walk-in customers back to their marketing source.
• Manage and optimize:
• Google Ads
• Local Services Ads (LSA)
• Google Business Profiles
• Paid Social campaigns
• Continuously lower Cost Per Lead while improving lead quality and Return on Ad Spend (ROAS).
• Build executive dashboards that clearly communicate:

Requirements

• Proven experience optimizing lead-generation marketing campaigns.
• Strong understanding of marketing attribution and the customer journey from lead through closed sale.
• Experience connecting marketing sources through CRM or POS systems to accurately measure ROI.
• Hands-on expertise with:
• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• Experience with call tracking platforms such as:
• CallRail
• WhatConverts

Preferred

• E-commerce marketing experience and strong ROAS optimization discipline
• Multi-location Google Business Profile management
• Local Services Ads (LSA) experience
• SQL or experience working directly with marketing data

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance