Performance Marketing Specialist

Scottsdale, AZ (Hybrid)

$75K/yr – $95K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own the end to end measurement and attribution for multi location performance campaigns, from first touch to closed revenue, with a focus on ROAS, CAC, and lead quality.

Measurement and Dashboards: design the framework and executive dashboards to show ROAS, CAC, and channel/location performance.
Attribution & Data Integration: define taxonomy and connect CRM/POS data to marketing sources, including offline and call tracking.
Channel Optimization: own Google Ads, LSA, Local Profiles, and Paid Social with a bias to lower CPA and improve ROAS across locations.

Job Description

Design how we measure marketing performance from first touch through closed revenue.
Define lead-source taxonomy, conversion events, and attribution models.
Solve the offline attribution challenge by implementing call tracking and offline conversion tracking that connects phone calls and walk-in customers back to their marketing source.
Manage and optimize: Google Ads Local Services Ads (LSA) Google Business Profiles Paid Social campaigns
Continuously lower Cost Per Lead while improving lead quality and Return on Ad Spend (ROAS).
Build executive dashboards that clearly communicate: ROAS CAC Cost Per Lead Channel performance Location performance
Partner closely with our creative team, using data to identify what's working so successful campaigns can be scaled.
Provide clear recommendations that improve marketing performance across every location.

Premier Automotive Products

Premier Automotive Products is a top-tier distributor of Petra Automotive Products in California, Arizona, and Hawaii. We specialize in automotive preventative maintenance programs that drive profitability, customer retention, and long-term vehicle performance for dealerships and service centers. Our team partners with automotive professionals to deliver high-quality chemicals, equipment, and training that enhance the customer experience and improve service department efficiency. With a commitment to integrity, innovation, and growth, Premier Automotive Products is recognized as a trusted leader in the automotive aftermarket space.

2 employees

www.premierautomotiveproducts.com