Responsibilities

• Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.
• Manage paid social advertising campaigns across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, and other emerging channels as appropriate.
• Plan, execute, and optimize retail media advertising campaigns across platforms such as Amazon Ads, Walmart Connect, Criteo, Target Roundel, and other retail media networks.
• Monitor campaign performance daily and make strategic optimizations to improve Total Advertising Cost of Sales (TACoS), cost per acquisition (CPA), click-through rate (CTR), conversion rate (CVR), and overall marketing efficiency.
• Communicate campaign performance to clients, providing actionable insights and recommendations for improvement.
• Collaborate with internal teams (creative, analytics, and account management) to develop comprehensive strategies and execute campaigns.
• Provide in-depth reporting on campaign performance, highlighting key trends, challenges, and opportunities.
• Share regular reports on key performance metrics with clients, ensuring clear communication on campaign outcomes.
• Stay up-to-date on advertising features, best practices, AI enhancements and industry trends.
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications or related field preferred OR equivalent experience
• 2+ years of experience in Paid Advertising or digital marketing
• Hands-on campaign management experience, strongly preferred
• Excellent written and verbal communication skills
• Proficient with Microsoft Office Suite
• Strong knowledge of Amazon Advertising platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), Google Ads, Meta Ads Manager or other paid social platforms
• Experience in data analysis and campaign optimization to improve performance.
• Proven ability to think strategically while managing day-to-day execution of campaigns.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Experience using tools like Amazon Advertising Console, Amazon Attribution, Google Analytics, or other performance tracking tools is a plus.

Benefits

• 401k with a non-elective 3% contribution from Powerplay
• 75% of monthly insurance premiums paid for by Powerplay
• 9 paid holidays, plus week off between Christmas and New Year’s
• 15 days PTO upon hire
• flexible work environment
• cell phone reimbursement
• frequent food trucks, when in season
• stocked refrigerators
• happy hours, company outings, volunteer events
• opportunities to learn and grow in your career!